So the Playstation 4 is off and running and Sony is doing everything absolutely right. Good lineup of games, best deal amongst the three systems, re-releasing a PS3 gem known as The Last of Us for the PS4, still releasing games on the PS3, and a diverse appeal that has allowed for them to control the European and Japanese market. Even though Microsoft still owns America, it’s honestly not that much of a gap. As of March 28th 2014, Sony owns three of the best-selling games in North America.
In the case of Microsoft, it took them a while to finally gain some momentum towards second place with the release of Titanfall, a hybrid shooter that has heavy elements of parkour. It is new, its fresh, and its approaching a million copies sold and being attached to nearly 25% of all the XBox One systems sold. In terms of success it is essentially Halo-lite, the holdover before the next Halo installment. Similar to how Quest 64 kept the N64 at bay until Ocarina of Time, Titanfall is destined to keep the Microsoft fans entertained until the next big shooter.
And this is where Microsoft needs to focus: its niche. The XBox One needs to become an action shooter system.
Taking on the PS4 directly with the same third-party games can clearly no longer work. Grand Theft Auto 5, Metal Gear Solid 5, Dark Souls II, and FIFA sell far better on Sony systems when against Microsoft. As a matter of fact, most of the third-party franchises do better on Playstation systems. Want to know what sells better on Microsoft? Call of Duty, Battlefield, Bioshock, Elder Scrolls and Fallout. There are statistics proving that action games with plenty of gunplay appeals far better to the Microsoft owners, and North American gamers in general.
So in order to even stand a chance to win the eighth generation with no Japanese appeal, the XBox One needs to create an arsenal of exclusive games that appeals to its audience to keep them happy and potentially draw in new fans interested in the niche genre that dominates the XBox brand. Standing toe to toe against PS4 won’t work, you need to separate yourself in a way the Wii separated itself from the PS3/XBox 360 battle.
You need more shooters. Embrace your niche. Its the key to survival.
The niche is what kept the Dreamcast afloat, with its entourage of excellent fighting games and excellent sorts games. The Gamecube kept pace with XBox because its niche of deadly first-party games allowed them to cover all their weaknesses. And the XBox survived mainly because of Halo and all the imitators in the early 2000s.
Microsoft, you have Titanfall now. You still have Halo. You still have the unused Perfect Dark. You have Left 4 Dead. You have Fable (although its going downhill). You still technically own the heavily unused Jet Force Gemini. Time to reload your lineup and start immersing it with more and more shooters.
Microsoft Game Studios may have absolutely no shot at matching the diversity and depth of Sony’s firat-party division (and to be honest, although they are catching up they are still leagues under Nintendo’s first-party arsenal), they can still deliver a fantastic set of games. Halo 5 needs to happen soon, Perfect Dark 3 needs a return, Left 4 Dead 4 should be in progress, Jet Force Gemini 2 might be a decade too late but still needs a revival, and some new IPs wouldn’t hurt either.
Going a little bit to the past can also help. Blast Corps is a Rareware classic that needs a sequel; Doom could also use a new installment, and let’s not forget the IPs of James Bond, Jason Bourne, Black, and Half-Life are still floating around potentially looking for good suitors.
Whatever direction Microsoft takes, it needs to separate itself from the similar lineup as the PS4, and become the more action-packed system between the two. The XBox One needs to conquer America by becoming the Movie Blockbuster Gaming System and delivering plentiful heaps of action games to combat the superior pricing and variety of the PS4. Until then, the best the XBox One can do is second place.
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