So Minecraft is now owned by Microsoft.
The world hasn’t quite exploded yet.
Mojang was purchased by Microsoft for 2.5 billion several weeks ago making the founders filthy stinkin’ rich but also sending the gaming and online community into a nervous wreck. After all, Microsoft has destroyed companies here and there during its run towards the top of the entertainment industry. In the gaming spectrum, Microsoft still hasn’t been fully forgiven for what they did to the once-gigantic Rareware. So now Microsoft owns the money-making machine known as Minecraft and the question is what it means going forward with the franchise and the company associated with it.
Well Microsoft can take Minecraft in two directions: ride the wave of success and continue collecting the profits that the game continuously delivers; or gamble and make it an Xbox/Windows exclusive and potentially crash the wave.
Microsoft can continue making it available to all platforms, all systems (besides Nintendo of course—even though it would make a great condensed 3DS game), and all computers—and cash in on the billions it has made over the past few years thanks to sales, merchandise, expansions, etc. Or they can decide to make the next variations and versions exclusive to the XBox, the Windows computers, and the Windows phones. Although you would lose some profits since the product isn’t as widespread, it would potentially add lots of value to your own products. Can you imagine the potential of Forza or Halo Minecraft? Can you imagine special patches involving Microsoft exclusive franchises?
Microsoft can also allow for those YouTube channels featuring Minecraft playthroughs and creations to continue to grow and flourish and not attempt to harm them. After all, Minecraft started out with no publisher and managed to grow into a powerhouse because of the Twitter Era. Or Microsoft can scan around and try to stop the videos and creations much in the way Nintendo stupidly attempted to go after the Let’s Play entourage of Nintendo games.
The point is, Microsoft has purchased a company that made gold out of dirt, and now the ball is in their court. The Windows Phone market share in the smartphone industry is a bare 2.5%. The XBox One is dead last, even trailing the critically-panned Nintendo WiiU. Apple continues to dominate the tablet and PC industry. Mojang could be the indie, low-budget solution that Microsoft desperately needs. Nintendo has first-party glory that has remained unmatched for two decades and will keep them afloat for as long as the circle of developers continue to stay in the radius. Sony has a pure stranglehold on the indie gaming spectrum, as it now has the top online service amongst the Big 3.
Outside of a great online program that is slowly losing out to Sony and the few remaining exclusive franchises, what does Microsoft have left? Titanfall, Forza, and Dead Rising have not moved hardware, and then we have Halo peering more and more behind Call of Duty’s shadow---which is also a franchise in the Sony side. Mojang can be that solution. Look at all they pulled off with one simple indie video game. So the question is do they want to use Mojang and Minecraft as one of their playing cards to keep? Or keep Mojang as the same likable indie company much in the way Disney lets Pixar run its own course (supposedly)?
I might be making a big deal out of this, I really might be. But at the same time I was a strong supporter of 90s Rareware and watching its downward spiral in the early 2000s was almost as bad as Sega’s. Microsoft needs to learn from them as opposed to try to take advantage of their new purchase. At the same time however, if Microsoft wants to truly profit they would allow the continuing success of Minecraft and not do a single thing to change it. Expand the company, keep it indie, and allow them to work their magic with a larger budget. Who knows what creations can come from them? And who knows if their upcoming projects can turn the XBox around? Sometimes all it takes is one game to dominate a generation: just ask Wii Sports, Donkey Kong Country, Super Mario Bros., and Grand Theft Auto: Vice City.
One thing is certain: Mojang is doing everything right while Microsoft is still trying to get back on its feet in the Console Wars. Learn from them----do not change them. This was a mighty good purchase as long as you don’t attempt to alter their ways.
That 2.5 billion can pay off significantly-----as long as Microsoft allows it to.
No comments:
Post a Comment