Thursday, September 5, 2013
Microsoft's Strange Neglection of American Gamers
This one really baffles me, it really does.
Microsoft is reaching out to the United Kingdom market by offering them a choice between FIFA or Forza 5 when they preorder the Xbox One for the first day. Originally there was some confusion (that Microsoft didn’t clarify) that this was applying to gamers worldwide, not just the British. And the other confusion (Which Microsoft was also late in clarifying) is that it applied to ALL pre-orders when in actuality it applies only to day one pre-orders. Good going Microsoft PR team. Nonetheless, after several weeks and potential pre-orders with the thought of getting a game included at launch, Microsoft cleared the air by stating this was only for the U.K. region.
And now they have offered Forza 5 to U.K. gamers.
As for the Americans…well…nothing yet…if anything happens at all.............
And this my friends is why Microsoft can never quite ever have a chance to seize first place. Why on earth are you punishing the one region that has best supported you all these years?
Between the Xbox and the Xbox 360, 103 million consoles have been sold. Amongst the 103 million, 60.24 million have been sold in North America. In case you don’t want to do the math, it is 58% of all Microsoft consoles sold have been sold in the Americas. Only 30% belong to Europe. Now I know that Sony quite frankly owns the entire European and Japanese market in recent years and Microsoft wants to gain the upper edge somehow.
But why are they punishing American gamers? Why are they being shafted by not getting a free game? It is not like Europe, Japan, or Australia is the biggest gaming market now---this title still belongs to America and its neighbors. In the United States nowadays, video games make far more money than television, music, and movies. Every single winning console in each generation had control of the American market. The Sega Genesis outsold the Super Nintendo in European, South American, and Oceanic market. Guess which one between Sega and Nintendo isn’t making consoles anymore.
And guess what, the PS4 isn’t launching with a video game in the United States either, but gains the upper hand by being $100 cheaper, including its version of a camera, and promising potential backwards-compatibility---just like the Xbox One. So wouldn’t it make sense to make this offer to American gamers as well as European gamers? Wouldn’t it have made sense to announce in E3 or shortly after that you are bundling the Xbox One with Forza 5 (potentially the best-looking launch game between the two major systems) or Madden (Which would come with that stupid NFL feature that Microsoft is so proud of)? Wouldn’t it make sense to continue the momentum of outselling Sony by 15 million copies on the biggest gaming section in the world?
It is insulting and absolutely stupid to make the offer for free games to only one or two smaller regions, and exclude the one major region that requires conquering to win the war. Fun Fact: Every console and handheld that wins Japan and the United States wins the whole darn thing, and usually by a good amount. The Wii overall outsold the PS3 and the Xbox 360 in all of North America and this is after giving up the battling three years early partially thanks to an awesome but forgotten 2010 campaign (Bit.Trip.Runner, Cave Story, Mega Man 10, No More Heroes 2, NBA Jam, Red Steel 2, Sin & Punishment: Star Successor, Spiderman: Shattered Dimensions, Super Mario All-Stars, Donkey Kong Country Returns, Fragile Dreams, Goldeneye 007, Super Mario Galaxy 2, Tatsunoko vs Capcom, Kirby's Epic Yarn, Monster Hunter Tri).
Microsoft, reward the one country that saved your original system, and strongly supported your sequel through all the good times and bad times. Give the Americans a chance to get a free game. And allow us to choose just like the Europeans.
Don’t leave US (see what I did there?) in the dust.
Otherwise, Sony and Nintendo wouldn’t mind claiming some of the American gamer fanbase from you.
Source:
VGChartz
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