Microsoft’s original XBox was in deep trouble from the start, as the Playstation 2 was clearly, truly, madly, deeply running away with the race. All the third-parties were joining Sony, while Nintendo was countering with its heavy arsenal of first-party and second-party properties. There honestly wasn’t much of a reason of get an XBox.
Until Halo, that is.
Halo saved Microsoft gaming, saved the XBox. The original XBox would sell just south of 25 million copies. Between the two Halo games, they sold a total of a whopping 13 million copies. The ratio between Halo sale and system sale was almost 1:2. The franchise is the flagship of Microsoft gaming and represents it well with acclaimed game after acclaimed game. It has been around for over 10 years, and the franchise hasn’t lost much steam even in the midst of all the imitators.
But in Japan, it still can’t seem to find its audience. Halo 4 sold only 40,000 copies, hardly making a ripple in the industry. Now, we all know that Microsoft and the XBox struggles mightily on Japan, but because of its sheer style and genre, it makes minimal sense as to why it has yet to catch on.
After all, science fiction does extremely well in Japan in all types of fields. In the anime field, you have the likes of Neon Genesis, Cowboy Bebop, Dragonball, Pokemon, Astro Boy, among others sell millions upon millions of copies—and these are all whether science fiction or contain heavy themes of science fiction.
We have Miyazaki and his arsenal of science-fiction/steampunk movies make extremely good money in his native country. Howl’s Moving Castle made 190 million in Japan alone, and let’s not forget the success of earlier Miyazaki sci-fi like Castle in the Sky. Now before you bring up that Halo could not work cinematically in Japan because of its American origin, consider this:
The American Transformers trilogy has grossed over 110 million in the Japanese market. Avatar was Japan’s biggest movie in 2009 with 186 million. The Matrix trilogy in Japan made over 150 million.
Over the decades, there’s always been a warm spot for science fiction in the entertainment world of Japan, so all Microsoft has to do is convince the nation of gamers that Halo can appeal to their senses in the way Avatar, the Transformers, and the Terminator have despite being American products.
So about that Halo movie…? The one that has been discussed for years upon years with dozens of names attached?
The Halo movie could be the way to re-introduce the franchise to Japan. Microsoft can financially back this project while finding a good studio and a good cast to make the type of movie it deserves to be. Halo has all the science-fiction goodness contained in other projects that have indeed made money in the Fast East Coast. It has the mythology, it has the complexity, and it has the energy of your best animes, so why not successfully translate it to film and get the nation excited for the next Halo game?
The entertainment industry is wound tighter than ever, with games becoming movies and movies becoming games far more often than in the past. And now the successes are becoming interchangeable. The Transformers franchise revived its toy industry. The Lego Movie and the Lego video games have breathed brand new life to the Lego brand. Argue all you want about the Prince of Persia movie from Disney, it still made 336 million dollars around the world. And lastly argue all you want about Resident Evil in cinematic form, it’s almost made a BILLION in its history.
Can a Halo movie honestly propel the sales of its upcoming games in Japan? It is indeed a long shot, but it really doesn’t hurt to try, since there isn’t much else Microsoft can do over there. Its XBox One will be creamed by the PS4 over there, its XBox 360 was outsold by the PS3 by 8 million copies and the Wii by 11 million. Don’t even ask how badly the Nintendo DS took down the XBox 360.
In order for Microsoft to succeed in Japan, it needs to attempt to reach them in a different way. 10 years have passed and they have barely caused any sort of noise in the Japanese game industry. Perhaps a cinematic way of reaching them, a cross-breeding exercise in entertainment can get the ball rolling. The XBox needs Halo to succeed, so in order for the One to make money in Japan, it needs Halo front and center being the mascot, being your top reason to purchase the system. Being a very American company, Microsoft doesn’t have the starting appeal that Nintendo and Sony has. It needs that boost, that jump-start.
Steven Spielberg, James Cameron, or the Wachowski Duo helming and crafting a Halo movie that will focus heavily on Japan can be that solution.
And we all know somehow Tom Cruise will be attached to the project......
No comments:
Post a Comment