Tuesday, April 14, 2015

Microsoft, meet Kojima.




So now Kojima is unemployed.



Folks, I just mentioned that one of the top developers in the entire gaming world is unemployed. His entire company is separated from the clutches of Konami. Do you know what this means?

It’s time to start courting him. Now. Immediately. Nintendo, Sony, Activision, there’s a very valuable and attractive company looking for a new place to stay.



Microsoft, I am mainly looking at you.



Now, it is an established fact that Japan and XBox do not get along, and it has been this way for three gaming generations. The XBox 360 had a dozen JRPG exclusives for the Far East market and not even that helped. Also didn’t help that the XBox lineup dwindled into the usual suspects towards the end---allowing for Sony’s PS3 to claim second place eventually. The Japanese market is still extremely important because they are still heavily invested in the gaming world.

The PSP and PSVita have been relevant mainly because of Japan. 1 out of every 4 PSPs sold were in Japan, and the Vita has sold 3.7 million copies in the same region---while only 7 million more sold in the rest of the world. The PS3 outsold the XBox 360 by 9 million copies in Japan, allowing it to make up for the dismal performance in the United States. Sony and Japan have been great friends and it has led to wonderful economic success. While the company of Sony is floundering altogether, the gaming division has remained strong thanks to the powerful Japanese support.

Enough about Sony though, this article is about Microsoft and how it should throw whatever money it can to create a partnership with Kojima Productions. The staff has an excellent track record, despite it being limited to Metal Gear Solid and Zone of the Enders. XBox 360’s best-selling Japanese game was Ace Combat 6: Fires of Liberation---which couldn’t even break 250K. Guess which production company has made 8 games that sold more than 250K in Japan….

Fun Fact I am repeating from a previous article I wrote:

"Whichever system sells the most in Japan wins the generation—it has remained true since the NES sold nearly 20 million copies back in the 80s/90s. The SNES, PSX, PS2, and Nintendo Wii each outsold the competitors in the Asia market and ultimately became the big seller. "

Microsoft needs to hold hands with Kojima, and promise him plenty of money and resources and become an exclusive third-party company that will make and distribute Japan-only games. Kojima Productions consists of a very talented staff with plenty of attention to details. Metal Gear Solid and Metal Gear Solid IV are amongst the best games ever made, and their handheld iterations prove that they can deliver a lot of great content with more limited hardware. Metal Gear: Ghost Babel was a phenomenal, phenomenal Game Boy Color game that you need to play if you haven't done so already.

I am sure there are dozens of ideas swirling around Kojima’s head and I am sure each of them can deliver. I can see a Disney/Pixar-like relationship with these two—the big brother provides the financial help and marketing, and the younger brother makes the requested art. And even with Metal Gear Solid staying behind and remaining with Konami, Microsoft can help the production studio recover and move on from the ugly breakup.

This is a win-win situation from all parties involved. Microsoft gets a smaller company with a good track record, Kojima gets his freedom that was clearly disappearing during his final days with Konami. Microsoft can recover from the current disastrous performance outside the United States, and Kojima Productions can start a new chapter in its long career in gaming.

Whoever gets Kojima wins. But if there a company that would benefit the most, it would Microsoft for its lifeless-outside-western-hemisphere XBox One.

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