Tuesday, August 21, 2012
Time to Virtual Boy the Playstation Vita
Sony, destroy the Vita immediately.
Pull a Virtual Boy.
Let’s put it this way, the Vita has been out for about a year, a year. And its market share? 12.1%. In other words, the 3DS Sony has had the Vita for about a year. Its sales? $316 million dollar loss in the last quarter. $5.6 billion dollar loss within the last year. Mario Kart 3DS has outsold the Vita in the past several weeks----its just one game. For every Vita sold, over 6 3DSs were sold. Worst economic period in the history of the company---and no signs whatsoever of going up. Which would also explain their refusal to cut the price of the handheld disaster. This is what happens when you don't listen to me.
Here is the other example. See?
Their music sales of course are down, their television sales are struggling, and their movie division hasn’t been that great. Video games can be their future, look at how Nintendo can survive with just merchandise and game sales. The Playstation 3 in the last couple years has had plenty of success stories from their own party (Uncharted 3, Gran Turismo 5…well...) and third-party companies (Batman, Call of Duty, Battlefield) even if the hardware sales still can’t compensate for its God-awful launch.
In terms of the handheld market, Atari failed to beat Nintendo, SNK failed to beat Nintendo, Sega failed to beat Nintendo, and Sony has so far failed to beat Nintendo. So why not get out of the handheld market by all means necessary (You can’t beat the Game Boy/DS, ever), cut all losses, and revamp all the attention to the console war of today and tomorrow? The PS3 is riding good momentum and is inches away from tying the Xbox for second (Good luck ever catching the Nintendo Wii).
Sometimes, repeating history can save you. Nintendo realized immediately after the Virtual Boy’s tough start in 1995 that if they continued supporting it profits were going to dwindle and it was going to affect the N64. If Sony continues with the dwindling and depleting Vita then it will hack into the potential of the rest of PS3’s life and the beginning of PS4.
Kill the Vita. Kill it now. It cannot be saved, it won’t be saved. Time to put all focus on the Playstation 4.
Let it die. Move on Sony.
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